In order to launch the new television Philips DesignLine 2013, Unlimited PR organized an event for international press from all over Europe together with TPVision. Journalists flew in on the 13th of March and were welcomed at the exclusive Andaz Hotel in Amsterdam. On the 14th of March the television was revealed by, among others, the designer Rod White. Following the unveiling moment at the Andaz Hotel, the guests were invited to view three different Amsterdam homes where the product’s design, technical and practical aspects were highlighted. All three apartments are originally home to Dutch families, which made it a special experience for the guests.