UPR’s showroom is always open for press, stylists and celebrities so they can 'shop' for a desirable look.



Blogger Event UPR; The Big U

Twice a year UPR organizes a special in-house event for fashion, beauty and lifestyle bloggers. Attending brands are highlighted through tailor-made workshops and creative activities. Results are posted, shared and can be viewed immediately on social media channels.



For 24 hours Amsterdam was transformed into the Burlesque capital of the world. We were pleased with Dita von Teese’s visit and the presentation of her ‘Cointreau My Travel Essentials’. For one night the House of Amsterdam, situated in a prestigious building on the Herengracht, was turned into a ‘Cointreau Rendez Vous Private setting’ for the 150 invited guests  that were present during the press launch with Dita von Teese.





UPR's portfolio contains a great variety of brands, covering different price ranges and styles.



In order to launch the new television Philips DesignLine 2013, Unlimited PR organized an event for international press from all over Europe together with TPVision. Journalists flew in on the 13th of March and were welcomed at the exclusive Andaz Hotel in Amsterdam. On the 14th of March the television was revealed by, among others, the designer Rod White. Following the unveiling moment at the Andaz Hotel, the guests were invited to view three different Amsterdam homes where the product’s design, technical and practical aspects were highlighted. All three apartments are originally home to Dutch families, which made it a special experience for the guests.


GoodSkin Labs

UPR organized an event where beauty journalists met with GoodSkin Labs’ international spokespersons. Specific product lines were highlighted and the journalists received personalized skin advice.

Rado Design Dinner

The Rado Design Dinner is an annually returning event where we point out the link between Rado and design. Every year we highlight a different collection or model. The dinner takes place in yearly changing locations to strengthen the view of design. Restaurant Bolenius, Movie Museum Eye and the Conservatorium Hotel are just a few examples of locations where the event was held.


Orange Babies

Every year UPR and Orange Babies organize the “Orange Babies Gala”, which is an event that takes place on different locations each time. The goal of the gala is to raise awareness for the projects of Orange Babies and to collect money to help this organization to achieve their goal of helping pregnant women with hiv and their babies.


illy 50 years

In 2011, illycaffè reached its 50th anniversary in the Netherlands. In order to celebrate, UPR organized a leading event in the Gashouder in Amsterdam.  All the highlights of illycaffè throughout the past 50 years were presented on culinary islands. It was a memorable evening, attended by the most relevant press contacts as well as Andrea Illy himself. Browse through some of the illy highlights!


Paul Smith Store Opening

UPR organized the opening of the first Paul Smith store in the Netherlands. Paul Smith had the honor of opening the store, located in Amsterdam, himself. Over 300 people from the press, influentials and celebrities, attended the store opening and the afterparty event. 



Together with Jane Lauder, Global President of Origins, UPR hosted the launch of Origins on the Dutch market. Key beauty press and bloggers attended the event and were given the opportunity to have one-on-one interviews.


Dutch Fashion Awards

The Dutch Fashion Foundation and UPR have been working together since 2010. UPR coordinates and manages all press activities surrounding the annual Dutch Fashion Awards. A prestigious Fashion event for Dutch fashion talents who have the power to break through on an international level. The event is attended by fashion industry influencers and is under the auspices of an international jury of well-known fashion industry professionals.


MAC Cosmetics

Every year UPR organizes a Trend Presentation for MAC Cosmetics. During this exclusive event, organized for professional beauty journalists, the new make-up trends are presented by a well-known international make-up artist from MAC Cosmetics.


Ever since the beginning of UPR in 2000, we have stood for honesty, reliability, results and no nonsense. Our multilingual team consists of a team of talented and experienced consultants with diverse professional backgrounds. This dedicated team consistently knocks the ball out of the park for our clients. We don’t have one magic formula, because each company, and every product, is unique.
UPR caters to luxury lifestyle, travel, fashion and beauty clients and has worked with industry leaders within each of these categories. From beginning designers who want to make their mark to well-established brands who have made their mark, high-end goods to consumer goods, we help clients succeed.
Take a look at some of the work we've done!