To present the AW16 collection of Röhnisch Sportswear to fitbloggers, editors and influencers, we organized an event to celebrate Röhnisch' values: female empowerment, strengt and comfort during training and sports. In the minimalistic venue of Het Gymlokaal, a former highschool's gymnasium, a group of 35 attendees got an introduction lession in Barre workout. Everyone was dressed in a coordinated outfit by Röhnisch. To finish off there was a lovely brunch outside styled with personal touches and the colourscheme of the collection that gave the opportunity for the influencers to mingle, get to know Rohnisch and see the collection.
For this event UPR was responsible for:
- Invitation & follow up of press and influencers
- Event organisation including barre lesson, location, food and styling
- Press releases & follow up