In order to launch the new television Philips DesignLine 2013, Unlimited PR together with TP Vision organized an event for international press from all over Europe. Journalists flew in on the 13th of March and were received in the exclusive Andaz Hotel in Amsterdam. On the 14th of March the television was revealed by, among others, Rod White, the designer. After the unveiling moment in the Andaz Hotel, the guests were invited into three different Amsterdam houses where design, the technical and practical aspects of the product were highlighted. All three apartments are originally home to Dutch families, which created a special experience for the guests.