Enter the Loft with Ms. Bare

The Loft is an annual design event organized to inspire by filling a unique Amsterdam loft with the best finds in the field of interior design, art, accessories and curios. This edition you enter Miss Bare interior, a woman who loves serenity and simplicity, with a house full of peace and quiet, and now opens its doors to you.

On www.entertheloft.com you can get inspired, discover new designers and learn more about the collaboration between The Loft, great brands and upcoming creatives. The doors are opened from January 14 to 22nd at Atelier de Bazel on Vijzelstraat 77 III.

For this event UPR was responsible for:

  • Sending out and follow up on press releases
  • Invitations & follow up to press and influencers
  • Photoshoot with press
  • Event organisation for the Miss Bare event/meeting/photoshoot location



The Champagne Club Amsterdam

December 7, 2016

The Champagne Club Amsterdam

For two long weekends in December 2016 the champagne club Amsterdam took over the breakfast club

the champagne club Amsterdam is an initiative of the five champagne brands at LVMH, Moët & Chandon, Krug, Ruinart, Veuve Clicquot and Dom Perignon, to bring a temporary champagne club to Amsterdam. The Breakfast Club was turned into a champagne club with a complete make-over and brand identity. To promote the club a 360 online campaign was created with a dedicated Facebook and Instagram page together with a website for the champagne club Amsterdam.



UPR, the lovable connector!
Creative PR and communication agency in Amsterdam

UPR loves fashion, beauty, lifestyle & corporate brands with genuine stories. Stories that need to be shared in the most authentic way!
Our people first strategy enables us to connect passionate brands with relevant people. We are an expert in engaging them and building sustainable relationships via high-profile PR, influencer marketing, social media & events.

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