Röhnisch event with barre class to introduce AW16 collection

To present the AW16 collection of Röhnisch Sportswear to fitbloggers, editors and influencers, we organized an event to celebrate Röhnisch' values: female empowerment, strengt and comfort during training and sports. In the minimalistic venue of Het Gymlokaal, a former highschool's gymnasium, a group of 35 attendees got an introduction lession in Barre workout. Everyone was dressed in a coordinated outfit by Röhnisch. To finish off there was a lovely brunch outside styled with personal touches and the colourscheme of the collection that gave the opportunity for the influencers to mingle, get to know Rohnisch and see the collection.

For this event UPR was responsible for:

- Invitation & follow up of press and influencers
- Event organisation including barre lesson, location, food and styling
- Press releases & follow up


Enter the Loft with Ms. Bare

The Loft is an annual design event organized to inspire by filling a unique Amsterdam loft with the best finds in the field of interior design, art, accessories and curios. This edition you enter Miss Bare interior, a woman who loves serenity and simplicity, with a house full of peace and quiet, and now opens its doors to you.

On www.entertheloft.com you can get inspired, discover new designers and learn more about the collaboration between The Loft, great brands and upcoming creatives. The doors are opened from January 14 to 22nd at Atelier de Bazel on Vijzelstraat 77 III.

For this event UPR was responsible for:

  • Sending out and follow up on press releases
  • Invitations & follow up to press and influencers
  • Photoshoot with press
  • Event organisation for the Miss Bare event/meeting/photoshoot location




UPR, the lovable connector!
Creative PR and communication agency in Amsterdam

UPR loves fashion, beauty, lifestyle & corporate brands with genuine stories. Stories that need to be shared in the most authentic way!
Our people first strategy enables us to connect passionate brands with relevant people. We are an expert in engaging them and building sustainable relationships via high-profile PR, influencer marketing, social media & events.

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