UPR's portfolio contains a great variety of brands, covering different price ranges and styles. Our showroom is always open for press, stylists and celebrities so they can 'shop' for a desirable look.


FW15 Trend Presentation for MAC Cosmetics

During this exclusive event, organized for professional beauty journalists, the new make-up trends where presented by well-known international MAC Cosmetics make-up artist Balthazar Gonzales.


Kiehl's x Selwyn Senatori

We celebrated the launch of Kiehl's limited edition Ultra Facial Cream at the Kiehl's Art café by Selwyn Senatori at the Bijenkorf in Amsterdam. Selwyn Senatori designed the cover of Kiehl's Ultra Facial Cream, which proceeds will go to Trees for All. For every Facial Cream that is sold, Kiehl's donates one tree to charity Trees for All. 


One Day Without Shoes by TOMS

This year we celebrated the 8thannual edition of TOMS' One Day Without Shoes campaign by organising a Barefoot Walk through Amsterdam. It was a great success; for every picture posted on social media, along with the hashtag #withoutshoes, TOMS gave a pair of shoes to a child in need. The result of this year's campaign is 296.243 children in need who will receive a new pair of shoes. 


Opening Hackett London Concept Store

Jeremy Hackett officially opened the first Dutch Hackett London concept store in Amsterdam. We welcomed over 200 guests who could take a glimpse of the new collection and store while enjoying tasty bites, good drinks and a live performance of Geza Weisz and Manuel Broekman.



The UPR SS15 TOUR AMSTERDAM was the first event in 2015 as part of our #UPRDIGITALSEEDS program. We felt that the market is struggling with footfall to the stores and we decided to host an event where we will visit the stores together with all online influencers. The feedback has been so positive and a lot of articles regarding the stores were published. Enjoy our film.
 opens its first store in Amsterdam

The launch of Every Day Counts and the opening of their first store in Amsterdam was a great reason to celebrate. The official launch party was held at a very fancy location near the IJ Amsterdam, overlooking Amsterdam with an amazing view. While being entertained by the live tunes from Bella Hay tout fashion Amsterdam enjoyed the new collection. brings modern simplicity to men's and womenswear delivering premium styles affordably.




TOMS store opening

TOMS officially opened its first European flagship store in the ‘9 streets’ in Amsterdam. While enjoying a Tommy’s Margerita or a Chukka cocktail you could see a one of a kind piece of art come to life, painted by the well-known artist and TOMS lover Selwyn Senatori. Blake MyCoskie welcomed all guests in person while singer and songwrite Ntjam rosie gave a live performance. Everything underlined that TOMS likes to mkae you feel at home in the store.



Dr.Martens Store Opening

Dr.Martens opened the first Benelux Store in Amsterdam last July. To celebrate this event we invited the coolest crowd to the official launch party in August. Dr.Martens is known for their rich history and the brand makes a revival at the moment. Dr.Martens stands for creativity and individuality. UPR helps them on daily basis connecting with the right audience.

Pictures: Sheeza Hoo



Orange Babies

Every year UPR and Orange Babies organize the “Orange Babies Gala”, which is an event that takes place on different locations each time. The goal of the gala is to raise awareness for the projects of Orange Babies and to collect money to help this organization to achieve their goal of helping pregnant women with hiv and their babies.


Ever since the beginning of UPR in 2000, we have stood for honesty, reliability, results and no nonsense. Our multilingual team consists of a team of talented and experienced consultants with diverse professional backgrounds. This dedicated team consistently knocks the ball out of the park for our clients. We don’t have one magic formula, because each company, and every product, is unique.
UPR caters to luxury lifestyle, travel, fashion and beauty clients and has worked with industry leaders within each of these categories. From beginning designers who want to make their mark to well-established brands who have made their mark, high-end goods to consumer goods, we help clients succeed.
Take a look at some of the work we've done!