Showroom

UPR’s showroom is constantly open for press, stylists and celebrity appointments to allow them to ‘shop’ for the desirable look.

 

Blogger Event UPR; The Big U

Twice a year UPR organizes a special in-house event for fashion beauty and lifestyle bloggers. Attending brands are highlighted by setting up  tailor-made workshops and creative activities. Via social media channels results are posted shared and seen immediately.

 

Cointreau

For 24 hours Amsterdam could be regarded as the Burlesque capital of the world. Our country was pleased with the visit of Dita von Teese to launch her  ‘Cointreau My Travel Essentials’. For one night the House of Amsterdam, situated in a prestigious building at Herengracht, was turned into a ‘Cointreau Rendez Vous Private setting’, especially for the 150 invited guests to be present at the launch together with Dita von Teese.

 

Intro

UPR offers a great variety of brands which cover different price ranges and styles.

 

TPVision

In order to launch the new television Philips DesignLine 2013, Unlimited PR together with TP Vision organized an event for international press from all over Europe. Journalists flew in on the 13th of March and were received in the exclusive Andaz Hotel in Amsterdam. On the 14th of March the television was revealed by, among others, Rod White, the designer. After the unveiling moment in the Andaz Hotel, the guests were invited into three different Amsterdam houses where design, the technical and practical aspects of the product were highlighted. All three apartments are originally home to Dutch families, which created a special experience for the guests.

 

GoodSkin Labs

UPR organized an event where beauty journalist could make an ‘appointment’ with international spokespersons from the brand.  Specific product lines were highlighted and the journalists received personalized skin advices.

 

Rado Design Dinner

The Rado Design Dinner is an annually returning event where we point out the link between Rado and design. Every year we highlight a different collection or model. The dinner takes place in yearly changing locations to strengthen the view of design. For example Restaurant Bolenius, Movie Museum Eye and the Conservatorium Hotel were locations where the event was held.

 

Orange Babies

Every year UPR and Orange Babies organize the “Orange Babies Gala”, which is an event that takes place on different locations each time. The goal of the gala is to raise awareness for the projects of Orange Babies and to collect money to help this organization to achieve their goal of helping pregnant women with hiv and their babies.

 

illy 50 years

In 2011, illycaffè reached their 50th anniversary in the Netherlands. In order to celebrate, UPR was in charge of a leading event in the Gashouder in Amsterdam.  On culinary islands, people could see all the highlights of illycaffè through the past 50 years. Together with the most important press contacts and Andrea Illy himself, it was a memorable evening. Browse true some of the illy highlights!

 

Paul Smith Store Opening

UPR organized the opening of the first Paul Smith store in the Netherlands. The store, located in Amsterdam, was opened by Paul Smith himself. Over 300 press, influential’s and celebrities attended the opening of the store and after party event. 

 

Origins

UPR hosted the launch of Origins for the Dutch market, with Jane Lauder, Global President of Origins, as special guest of the event. Key beauty press and bloggers attended the event and had a one-to-one interview opportunity.

 

Dutch Fashion Awards

The Dutch Fashion Foundation and UPR have been working together  since 2010. UPR coordinates and manages all press activities around the yearly Dutch Fashion Awards. A prestigious Fashion event for Dutch fashion talents with the power to break through on an international level. The event is attended by fashion industry influencers and is under the auspices of an international well known fashion industry jury.

 

MAC Cosmetics

Every year UPR organizes a Trend Presentation for MAC Cosmetics. During this exclusive event for professional Beauty journalists the new make-up trends are presented  by a well known international make-up artist of MAC Cosmetics.

About

Ever since the beginning of UPR in 2000, we have stood for honesty, reliability, results and no nonsense. Our multilingual team consists of a team of talented and experienced consultants with diverse professional backgrounds. This dedicated team consistently knocks the ball out of the park for our clients. We don’t have one magic formula, because each company, and every product, is unique.
UPR caters to luxury lifestyle, travel, fashion and beauty clients and has worked with industry leaders within each category. From beginning designers who want to make their mark to well-established brands who have made their mark, high-end goods to consumer goods, we help clients succeed.
Take a look at some of the work we've done!