UPR’s showroom is always open for press, stylists and celebrities so they can 'shop' for a desirable look.




UPR's portfolio contains a great variety of brands, covering different price ranges and styles.



The UPR SS15 TOUR AMSTERDAM was the first event in 2015 as part of our #UPRDIGITALSEEDS program. We felt that the market is struggling with footfall to the stores and we decided to host an event where we will visit the stores together with all online influencers. The feedback has been so positive and a lot of articles regarding the stores were published. Enjoy our film.
 opens its first store in Amsterdam

The launch of Every Day Counts and the opening of their first store in Amsterdam was a great reason to celebrate. The official launch party was held at a very fancy location near the IJ Amsterdam, overlooking Amsterdam with an amazing view. While being entertained by the live tunes from Bella Hay tout fashion Amsterdam enjoyed the new collection. brings modern simplicity to men's and womenswear delivering premium styles affordably.




TOMS store opening

TOMS officially opened its first European flagship store in the ‘9 streets’ in Amsterdam. While enjoying a Tommy’s Margerita or a Chukka cocktail you could see a one of a kind piece of art come to life, painted by the well-known artist and TOMS lover Selwyn Senatori. Blake MyCoskie welcomed all guests in person while singer and songwrite Ntjam rosie gave a live performance. Everything underlined that TOMS likes to mkae you feel at home in the store.



Dr.Martens Store Opening

Dr.Martens opened the first Benelux Store in Amsterdam last July. To celebrate this event we invited the coolest crowd to the official launch party in August. Dr.Martens is known for their rich history and the brand makes a revival at the moment. Dr.Martens stands for creativity and individuality. UPR helps them on daily basis connecting with the right audience.

Pictures: Sheeza Hoo



Orange Babies

Every year UPR and Orange Babies organize the “Orange Babies Gala”, which is an event that takes place on different locations each time. The goal of the gala is to raise awareness for the projects of Orange Babies and to collect money to help this organization to achieve their goal of helping pregnant women with hiv and their babies.


Ever since the beginning of UPR in 2000, we have stood for honesty, reliability, results and no nonsense. Our multilingual team consists of a team of talented and experienced consultants with diverse professional backgrounds. This dedicated team consistently knocks the ball out of the park for our clients. We don’t have one magic formula, because each company, and every product, is unique.
UPR caters to luxury lifestyle, travel, fashion and beauty clients and has worked with industry leaders within each of these categories. From beginning designers who want to make their mark to well-established brands who have made their mark, high-end goods to consumer goods, we help clients succeed.
Take a look at some of the work we've done!