UNIQLO STORE OPENING

On September 27th, Uniqlo Nederland opened its first Dutch store. The store on the Rokin/Kalverstraat is the largest Uniqlo store in the Benelux. We feel honored to be part of this amazing experience! UPR was responsible for the production of the store opening, celebrity and influencer dressing and invited press, celebrities & influencers to opening.
Photo credits Presstigieux

 

 

 

 

M.A.C FIX+ X ANNA NOOSHIN

For the launch of M.A.C Cosmetics FIX+ collection, UPR and M.A.C Cosmetics organized a collaboration with Anna Nooshin during Paris Fashion Week. Anna Nooshin is one of the most successful Dutch female entrepreneurs, as an author, tv host, and fashion influencer.
The collaboration included the deal, shoot, trip to Paris and press communication. The final deliverables were Instagram posts, live content; stories, vlog mention and video content for M.A.C Cosmetics.

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About

UPR, the lovable connector!
Creative PR and communication agency in Amsterdam

UPR loves fashion, beauty, lifestyle & corporate brands with genuine stories. Stories that need to be shared in the most authentic way!
Our people first strategy enables us to connect passionate brands with relevant people. We are an expert in engaging them and building sustainable relationships via high-profile PR, influencer marketing, social media & events.

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