Tess van Zalinge SS17 fashionshow

In 2014 Tess van Zalinge participated in the MOAM collection for HEMA and went on to start her own label the next year. UPR was asked to organise her second fashionshow on Mercedes-Benz Fashion Week Amsterdam for the SS17 collection. UPR arranged a rich guestlist, the organisation of the fashionshow and a Snapchat reporter on scene to document and share the backstage and frontrow activity of the night. The collection will be showed in the UPR showroom.


Otentic Perfumes Amsterdam store opening

Otentic Perfumes was looking for a partner in PR to open their first store outside of Belgium. On June 28th we officially opened their Amsterdam store on the Keizersgracht 233. UPR organised the official store opening, press invitations and entertainment at the launch working with partners like Amsterdam Brewboys, Het Polaroid Meisje and Models at Work.



UPR, the lovable connector!
Creative PR and communication agency in Amsterdam

UPR loves fashion, beauty, lifestyle & corporate brands with genuine stories. Stories that need to be shared in the most authentic way!
Our people first strategy enables us to connect passionate brands with relevant people. We are an expert in engaging them and building sustainable relationships via high-profile PR, influencer marketing, social media & events.

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