Swatch POP up gallery

For the international campaign of the introduction of the new Swatch POP watch, UPR set up art collaborations with three upcoming Dutch (digital) artists: Amanda van Effrink, Marijke Buurlage and Rik Oostenbroek. In their own signature style they were asked to incorporate one of the new and versatile Swatch POP watches, the results were amazing and were posted only on Instagram. 
To showcase these collaborations, a Swatch POP Up gallery was set up for one day where online and offline press and Swatch Club members could check out the collection and artworks. During the event the artists were asked to finish the last artwork in their collaboration. 


UPR Beauty Day

At UPR's Beauty Day we invite our friends over to get a glimpse of all the new products, campaigns and brands like M.A.C Cosmetics, Weleda, Moroccanoil, Otentic Perfumes, Bite Away and Herpotherm.



UPR, the lovable connector!
Creative PR and communication agency in Amsterdam

UPR loves fashion, beauty, lifestyle & corporate brands with genuine stories. Stories that need to be shared in the most authentic way!
Our people first strategy enables us to connect passionate brands with relevant people. We are an expert in engaging them and building sustainable relationships via high-profile PR, influencer marketing, social media & events.

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