Röhnisch yoga event to introduce the SS17 collection

23 February 2017 

To present the Röhnisch yoga collection, UPR organised a yoga class for fitbloggers, editors and influencers to celebrate Röhnisch' values: female empowerment, strength and comfort during training and sports. In the cosy venue of De Nieuwe Yogaschool, a group of 20 attendees got an introduction lesson in yoga by Irene Sportel. Outfitted in a Röhnisch yoga outfit of the spring collection. After the yoga session at Hartbiet prepared a lovely vegan brunch and energy shake and everybody got the opportunity to mingle and see the SS17 Röhnisch collection. 

Photography: Chloe Leenheer 
Location: De Nieuwe Yogaschool
Caterer: HartBiet 


Enter the Loft with Ms. Bare

January 14th, 2017

The Loft is an annual design event organized to inspire by filling a unique Amsterdam loft with the best finds in the field of interior design, art, accessories and curios. This edition you enter Miss Bare interior, a woman who loves serenity and simplicity, with a house full of peace and quiet, and now opens its doors to you.

On www.entertheloft.com you can get inspired, discover new designers and learn more about the collaboration between The Loft, great brands and upcoming creatives. The doors are opened from January 14 to 22nd at Atelier de Bazel on Vijzelstraat 77 III.

For this event UPR was responsible for:

  • Sending out and follow up on press releases
  • Invitations & follow up to press and influencers
  • Photoshoot with press
  • Event organisation for the Miss Bare event/meeting/photoshoot location




UPR, the lovable connector!
Creative PR and communication agency in Amsterdam

UPR loves fashion, beauty, lifestyle & corporate brands with genuine stories. Stories that need to be shared in the most authentic way!
Our people first strategy enables us to connect passionate brands with relevant people. We are an expert in engaging them and building sustainable relationships via high-profile PR, influencer marketing, social media & events.

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