Max Verstappen for Esquire in Pepe Jeans

December 14, 2016

Not only is Max Verstappen the youngest race car driver, he's also the youngest model to be on the cover of Esquire Nederland.
Rightfully crowned 'Sportsman of the Year' by Esquire, Max takes a break from driving in a Formula 1 car on the set of the shoot in Pepe Jeans London.

UPR arrange the photoshoot for Esquire and a store visite from Max Verstappen to the Pepe Jeans store in Amsterdam. At the Kalverstraat store Max customized his personal jeans and had several interviews with national TV and online media.


Influo Launch with a Masterclass by UPR & Influo

November 22, 2016

We are proud to present the influencer tool Influo. UPR is the launching partner in this project with Duval Union and UPR benelux.

To launch the influencer tool, UPR organized an influencer event with several workshop and masterclasses to professionalise the influencers. Influencers could attend the Masterclasses and speedddate with brands attending the event to forge a relationship and check out the available campaigns on Influo.

At the moment than 15 campaigns and over 125 Dutch influencers (over 300 Benelux influencers) are working with the platform at the moment. Register yourself at and check out the after movie of the event! 



UPR, the lovable connector!
Creative PR and communication agency in Amsterdam

UPR loves fashion, beauty, lifestyle & corporate brands with genuine stories. Stories that need to be shared in the most authentic way!
Our people first strategy enables us to connect passionate brands with relevant people. We are an expert in engaging them and building sustainable relationships via high-profile PR, influencer marketing, social media & events.

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