Influo Launch with a Masterclass by UPR & Influo

November 22, 2016

We are proud to present the influencer tool Influo. UPR is the launching partner in this project with Duval Union and UPR benelux.

To launch the influencer tool, UPR organized an influencer event with several workshop and masterclasses to professionalise the influencers. Influencers could attend the Masterclasses and speedddate with brands attending the event to forge a relationship and check out the available campaigns on Influo.

At the moment than 15 campaigns and over 125 Dutch influencers (over 300 Benelux influencers) are working with the platform at the moment. Register yourself at and check out the after movie of the event! 


World Aids Day & M.A.C Cosmetics

December 1st, 2016

On December 1st, the M.A.C Cosmetics counter in de Bijenkorf Amsterdam was all about World Aids Day. Several celebrities like Amanda Rijff, Caroline Tensen, Fiona Hering, Fred van Leer, Anouk Maas and many more were selling the VIVA GLAM lipstick for Orange Babies and Dance4Life. 100% of the benefits of every VIVA GLAM lipstick went to Orange Babies and Dance4Life.

UPR organized this event in collaboration with Dance4Life.



UPR, the lovable connector!
Creative PR and communication agency in Amsterdam

UPR loves fashion, beauty, lifestyle & corporate brands with genuine stories. Stories that need to be shared in the most authentic way!
Our people first strategy enables us to connect passionate brands with relevant people. We are an expert in engaging them and building sustainable relationships via high-profile PR, influencer marketing, social media & events.

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