World Aids Day & M.A.C Cosmetics

December 1st, 2016

On December 1st, the M.A.C Cosmetics counter in de Bijenkorf Amsterdam was all about World Aids Day. Several celebrities like Amanda Rijff, Caroline Tensen, Fiona Hering, Fred van Leer, Anouk Maas and many more were selling the VIVA GLAM lipstick for Orange Babies and Dance4Life. 100% of the benefits of every VIVA GLAM lipstick went to Orange Babies and Dance4Life.

UPR organized this event in collaboration with Dance4Life.


Emporio Armani store re-opening

For the re-opening of the Emporio Armani store in the Amsterdam PC Hooftstraat UPR organized the party at the store with catering, DJ's, photowall, GIFbooth and guestlist.
Photo credits: Melody Lieftink & Chantalle Laurent (photowall)



UPR, the lovable connector!
Creative PR and communication agency in Amsterdam

UPR loves fashion, beauty, lifestyle & corporate brands with genuine stories. Stories that need to be shared in the most authentic way!
Our people first strategy enables us to connect passionate brands with relevant people. We are an expert in engaging them and building sustainable relationships via high-profile PR, influencer marketing, social media & events.

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