Otentic Perfumes Amsterdam store opening

Otentic Perfumes was looking for a partner in PR to open their first store outside of Belgium. On June 28th we officially opened their Amsterdam store on the Keizersgracht 233. UPR organised the official store opening, press invitations and entertainment at the launch working with partners like Amsterdam Brewboys, Het Polaroid Meisje and Models at Work.


Swatch POP up gallery

For the international campaign of the introduction of the new Swatch POP watch, UPR set up art collaborations with three upcoming Dutch (digital) artists: Amanda van Effrink, Marijke Buurlage and Rik Oostenbroek. In their own signature style they were asked to incorporate one of the new and versatile Swatch POP watches, the results were amazing and were posted only on Instagram. 
To showcase these collaborations, a Swatch POP Up gallery was set up for one day where online and offline press and Swatch Club members could check out the collection and artworks. During the event the artists were asked to finish the last artwork in their collaboration. 



UPR, the lovable connector!
Creative PR and communication agency in Amsterdam

UPR loves fashion, beauty, lifestyle & corporate brands with genuine stories. Stories that need to be shared in the most authentic way!
Our people first strategy enables us to connect passionate brands with relevant people. We are an expert in engaging them and building sustainable relationships via high-profile PR, influencer marketing, social media & events.

Find us on: