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UPR Beauty Day

In December, we organised a beauty event for print and online press in our showroom. Several beauty brands participated, as M.A.C Cosmetics, Weleda, StarSkin, Clarisonic, Zzazen and WE Fashion. 

Video by SMIT Productions
Photos by Isidoor van Esch


Opening Liu Jo Store

We organised the store opening of Liu Jo in the PC Hooftstraat, Amsterdam. Press was invited to a inimate dinner before; in the store guests could get their Liu Jo jeans customised; and we ended the celebrations in style with an after party at Sauna Deco.

Photography by RVDA



UPR, the lovable connector!
Creative PR and communication agency in Amsterdam

UPR loves fashion, beauty, lifestyle & corporate brands with genuine stories. Stories that need to be shared in the most authentic way!
Our people first strategy enables us to connect passionate brands with relevant people. We are an expert in engaging them and building sustainable relationships via high-profile PR, influencer marketing, social media & events.

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