The UPR SS15 TOUR AMSTERDAM was the first event in 2015 as part of our #UPRDIGITALSEEDS program. We felt that the market is struggling with footfall to the stores and we decided to host an event where we will visit the stores together with all online influencers. The feedback has been so positive and a lot of articles regarding the stores were published. Enjoy our film.




Every.day.counts opens its first store in Amsterdam

The launch of Every Day Counts and the opening of their first store in Amsterdam was a great reason to celebrate. The official launch party was held at a very fancy location near the IJ Amsterdam, overlooking Amsterdam with an amazing view. While being entertained by the live tunes from Bella Hay tout fashion Amsterdam enjoyed the new collection. Every.day.counts brings modern simplicity to men's and womenswear delivering premium styles affordably.





UPR, the lovable connector!
Creative PR and communication agency in Amsterdam

UPR loves fashion, beauty, lifestyle & corporate brands with genuine stories. Stories that need to be shared in the most authentic way!
Our people first strategy enables us to connect passionate brands with relevant people. We are an expert in engaging them and building sustainable relationships via high-profile PR, influencer marketing, social media & events.

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