TOMS store opening

TOMS officially opened its first European flagship store in the ‘9 streets’ in Amsterdam. While enjoying a Tommy’s Margerita or a Chukka cocktail you could see a one of a kind piece of art come to life, painted by the well-known artist and TOMS lover Selwyn Senatori. Blake MyCoskie welcomed all guests in person while singer and songwrite Ntjam rosie gave a live performance. Everything underlined that TOMS likes to mkae you feel at home in the store.



Dr.Martens Store Opening

Dr.Martens opened the first Benelux Store in Amsterdam last July. To celebrate this event we invited the coolest crowd to the official launch party in August. Dr.Martens is known for their rich history and the brand makes a revival at the moment. Dr.Martens stands for creativity and individuality. UPR helps them on daily basis connecting with the right audience.

Pictures: Sheeza Hoo




UPR, the lovable connector!
Creative PR and communication agency in Amsterdam

UPR loves fashion, beauty, lifestyle & corporate brands with genuine stories. Stories that need to be shared in the most authentic way!
Our people first strategy enables us to connect passionate brands with relevant people. We are an expert in engaging them and building sustainable relationships via high-profile PR, influencer marketing, social media & events.

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