On April 19th, we presented two new Moroccanoil products: Mending Infusion & Perfect Defense at Delight Yoga. Franck Perez gave everyone a hair touch-up after the yoga class. UPR invited press & influencers to the presentation. Photo credits: Chloé Leenheer
On December 1st, we celebrated World Aids Day, together with Stichting Orange BabiesMAC Cosmetics & Dance4Life at de Bijenkorf Amsterdam. The M·A·C AIDS Fund's mission is to serve people of All Ages, All Genders, All Sexes affected by HIV and AIDS. Let's stick together. UPR invited celebrities and influencers to the event.
Beauty is about testimonials, product launches, face to face contact with journalists and professional tutorials by (make-up) experts. The world of beauty needs a different and dedicated approach. Know-how of the market and ongoing contact with the beauty press make it possible for UPR to provide effective and fresh strategies. We deliver campaigns that create personal and powerful connections with media consumers, retailers and influencers.
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