Imedeen Launch Event

On the 30th of January U-PR hosted the Relaunch Event for IMEDEEN. The event was specifically organized for the online and offline beauty press and for Dutch celebrities. There were three different area's: The brandpresentation, the skin analysis and the open kitchen were the Imedeen ingredients were highlighted. - Beauty from within

credits: De Fotomeisjes


Beauty Day - August 2013

On the 27th of august we hosted a multi-branded Beauty Day . This day was specifically organized for beauty press to interact, share brand experiences and upcoming launches of the 5 beauty brand UPR represents: MAC Cosmetics, Clarisonic, Weleda, Origins and Goodskin Labs. While getting the latest scoops on each brand, guests enjoyed a delicious breakfast made by The Yoghurt Barn.



Beauty is about testimonials, product launches, face to face contact with journalists and professional tutorials by (make-up) experts. The world of beauty needs a different and dedicated approach. Know-how of the market and ongoing contact with the beauty press make it possible for UPR to provide effective and fresh strategies. We deliver campaigns that create personal and powerful connections with media consumers, retailers and influencers.


Press Office | PR & Media Strategy | Communication Strategy | Corporate Communication | Content Creation | Brand Features | Press Trips | Interviews | PR Results & Analyses | Digital Image Bank | Consultancy | Testimonials | Professional Tutorials | Endorsements | Brand Activation | Make-Up Sessions


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contact person:
Lilian Custers

Haarlemmerweg 315-c
1051 LG Amsterdam

Tel: +31 (0)20 62 66 176
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