Launch of British grooming brand Hawkins & Brimble

March 30th, 2017

To launch the British grooming brand Hawkins & Brimble, UPR organized private beard grooming and styling sessions at the Cutthroat Bar in Amsterdam for press, influencers and relations.


World Aids Day & M.A.C Cosmetics

December 1st, 2016

On December 1st, the M.A.C Cosmetics counter in de Bijenkorf Amsterdam was all about World Aids Day. Several celebrities like Amanda Rijff, Caroline Tensen, Fiona Hering, Fred van Leer, Anouk Maas and many more were selling the VIVA GLAM lipstick for Orange Babies and Dance4Life. 100% of the benefits of every VIVA GLAM lipstick went to Orange Babies and Dance4Life.

UPR organized this event in collaboration with Dance4Life.



Beauty is about testimonials, product launches, face to face contact with journalists and professional tutorials by (make-up) experts. The world of beauty needs a different and dedicated approach. Know-how of the market and ongoing contact with the beauty press make it possible for UPR to provide effective and fresh strategies. We deliver campaigns that create personal and powerful connections with media consumers, retailers and influencers.


Press Office | PR & Media Strategy | Communication Strategy | Corporate Communication | Content Creation | Brand Features | Press Trips | Interviews | PR Results & Analyses | Digital Image Bank | Consultancy | Testimonials | Professional Tutorials | Endorsements | Brand Activation | Make-Up Sessions


Find us on:

contact person:
Lilian Custers

Haarlemmerweg 315-c
1051 LG Amsterdam

Tel: +31 (0)20 62 66 176
E-mail : [email protected]