Moroccanoil event: Launch Texture line

UPR celebrated the launch of the Texture line from Moroccanoil at Hotel Droog in Amsterda.
Hair by Moroccanoil global ambassador Antonio Calero and hair assistant Christel Man.
Make-up by Flavio Miguel from M.A.C Cosmetics for the models from Make My Event & Showpony Productions.
Photography by Chloe Leenheer

 

 

Otentic Perfumes Amsterdam store opening

Otentic Perfumes was looking for a partner in PR to open their first store outside of Belgium. On June 28th we officially opened their Amsterdam store on the Keizersgracht 233. UPR organised the official store opening, press invitations and entertainment at the launch working with partners like Amsterdam Brewboys, Het Polaroid Meisje and Models at Work.

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Beauty is about testimonials, product launches, face to face contact with journalists and professional tutorials by (make-up) experts. The world of beauty needs a different and dedicated approach. Know-how of the market and ongoing contact with the beauty press make it possible for UPR to provide effective and fresh strategies. We deliver campaigns that create personal and powerful connections with media consumers, retailers and influencers.

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E-mail : custers@u-pr.nl