Kiehl's x Selwyn Senatori

We celebrated the launch of Kiehl's limited edition Ultra Facial Cream at the Kiehl's Art café by Selwyn Senatori at the Bijenkorf in Amsterdam. Selwyn Senatori designed the cover of Kiehl's Ultra Facial Cream, which proceeds will go to Trees for All. For every Facial Cream that is sold, Kiehl's donates one tree to charity Trees for All. 


Estee Lauder Companies Christmas pressdays

UPR organized and hosted the multibranded Estee Lauder Companies Xmas pressdays. More than 90 press relations were present to receive information on new launches and gathered to end the year on this festive event. The event was held in the concerthall of Felix Meritis.

credits De Fotomeisjes



Beauty is about testimonials, product launches, face to face contact with journalists and professional tutorials by (make-up) experts. The world of beauty needs a different and dedicated approach. Know-how of the market and ongoing contact with the beauty press make it possible for UPR to provide effective and fresh strategies. We deliver campaigns that create personal and powerful connections with media consumers, retailers and influencers.


Press Office | PR & Media Strategy | Communication Strategy | Corporate Communication | Content Creation | Brand Features | Press Trips | Interviews | PR Results & Analyses | Digital Image Bank | Consultancy | Testimonials | Professional Tutorials | Endorsements | Brand Activation | Make-Up Sessions


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