UPR FW17 press days

To celebrate the new FW17 collections, our brand new showroom and our new brands, we invited Stylists, editors and friends for drinks and bites on April 19th and 20th 2017.  


Amsterdam store opening of the Fred de la Bretoniere store

March 30th, 2017

UPR organized the re-opening of the Fred de la Bretoniere store on the Van Baerlestraat in Amsterdam with a special visit of Fred de la Brentoniere himself.



Fashion is not merely a lifestyle; it contributes to the way people express themselves. From twenties to futuristic, from commercial to couture, UPR offers a great variety of brands which cover different price ranges and styles. With unique pieces that can be used for photo shoots, performances and appearances; UPR’s showroom is constantly open for press, stylists and celebrity appointments to allow them to ‘shop’ for the desirable look.


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contact person:
Niels Oostenbrink

Haarlemmerweg 315-c
1051 LG Amsterdam

Tel: +31 (0)20 62 66 176
E-mail : niels@u-pr.nl