On July 4th, Swatch launched its three Swatch Art specials in collaboration with Rijksmuseum. The evening was magical with floral accents, angels and living statues at the most artistic location you can imagine.
Photos by MyMollseye Productions


SWATCH SKIN Irony Press Lunch

Swatch and UPR hosted the SKIN Irony Press Lunch on May 29th at House of Orange, where they launched the new Skin Irony collection. Guest speaker Peter C. Leferink spoke about “What makes a design object a future classic?” Besides that, an Instagram worthy and delicious lunch was prepared by ARTVENTURA. UPR invited press & influencers to the lunch.
Photo credits: Rachel Margaretha Ecclestone



Fashion is not merely a lifestyle; it contributes to the way people express themselves. From twenties to futuristic, from commercial to couture, UPR offers a great variety of brands which cover different price ranges and styles. With unique pieces that can be used for photo shoots, performances and appearances; UPR’s showroom is constantly open for press, stylists and celebrity appointments to allow them to ‘shop’ for the desirable look.


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