Influencer collaboration case: Swatch Sistem51 campaign

For the new Swatch Sistem51 Irony collection UPR set up a collaboration with 4 influencers through influencer platform Influo.

BRIEFING
Create awareness by telling the emotional story about the Sistem51 Irony and support the sales of the product. Fit to the Swatch image: be easy understandable and eye-catching.

CAMPAIGN
UPR selected 4 influencers with personal style and tech interest, young spirit, joy of life, positively provocative and upcoming. We focus on an engaging following of 25 – 45 years old; the active, classy, executive and trendy men.

RESULTS
Authentic and storytelling content and social buzz. 
High engagement rate of 13,2%
35K engagements (likes, comments, shares)
Best performing influencer achieved 130K Instagram views
Best post achieved the lowest Cost per Engagement of € 0,15