January 14th, 2017

The Loft is an annual design event organized to inspire by filling a unique Amsterdam loft with the best finds in the field of interior design, art, accessories and curios. This edition you enter Miss Bare interior, a woman who loves serenity and simplicity, with a house full of peace and quiet, and now opens its doors to you.

On www.entertheloft.com you can get inspired, discover new designers and learn more about the collaboration between The Loft, great brands and upcoming creatives. The doors are opened from January 14 to 22nd at Atelier de Bazel on Vijzelstraat 77 III.

For this event UPR was responsible for:

• Sending out and follow up on press releases
• Invitations & follow up to press and influencers
• Photoshoot with press
• Event organisation for the Miss Bare event/meeting/photoshoot location