10 DAYS x 10 YEARS

April 10th, 2017

10Days celebrated it's 10 years! UPR organized a lovely brunch at the 10Days Amsterdam office together with press and relations in honor of their 10 year anniversary.


Enter the Loft with Ms. Bare

January 14th, 2017

The Loft is an annual design event organized to inspire by filling a unique Amsterdam loft with the best finds in the field of interior design, art, accessories and curios. This edition you enter Miss Bare interior, a woman who loves serenity and simplicity, with a house full of peace and quiet, and now opens its doors to you.

On www.entertheloft.com you can get inspired, discover new designers and learn more about the collaboration between The Loft, great brands and upcoming creatives. The doors are opened from January 14 to 22nd at Atelier de Bazel on Vijzelstraat 77 III.

For this event UPR was responsible for:

  • Sending out and follow up on press releases
  • Invitations & follow up to press and influencers
  • Photoshoot with press
  • Event organisation for the Miss Bare event/meeting/photoshoot location




In Lifestyle we represent six different areas: Timepieces, Interior, Gastronomy, Travel, Charity and Dutch Design. All of which require a more in-depth approach. That is what our clients expect and that is what we deliver. UPR’s drive for identifying and maximizing unique press angles connects our lifestyle clients with the right audience and aligned with the right strategic partners.


Press Office, PR & Media Strategy | Communication Strategy | Corporate Communication | Content Creation | Brand Features | Press Trips | Interviews | PR Results & Analyses, Digital Image Bank, Brand Activation, Consultancy


contact person:
Sacha Rinnooy Kan
Larisse MacDonald

Haarlemmerweg 315-c 
1051 LG Amsterdam

Tel: +31 (0)20 62 66 176
E-mail: [email protected] or [email protected]

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