Bol.com Tech magazine influencer reviews of the Philips One Blade razor

April 4, 2017

For the Tech magazine of Bol.com UPR set up a product reviews by four influencers. We asked Franggy Yanez, Bas van Tilborg, Robbert Mitchell and Thijs Bouma to shape, shave and trim their beards with the Philips One Blade and write a review about it. The reviews (photos, videos and blogs) were posted in an article on Bol.com's new Tech magazine. Read the article here.

 

Influencer collaboration case: Swatch Sistem51 campaign

For the new Swatch Sistem51 Irony collection UPR set up a collaboration with 4 influencers through influencer platform Influo.

BRIEFING
Create awareness by telling the emotional story about the Sistem51 Irony and support the sales of the product. Fit to the Swatch image: be easy understandable and eye-catching.

CAMPAIGN
UPR selected 4 influencers with personal style and tech interest, young spirit, joy of life, positively provocative and upcoming. We focus on an engaging following of 25 – 45 years old; the active, classy, executive and trendy men.

RESULTS
Authentic and storytelling content and social buzz. 
High engagement rate of 13,2%
35K engagements (likes, comments, shares)
Best performing influencer achieved 130K Instagram views
Best post achieved the lowest Cost per Engagement of € 0,15

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