The Champagne Club Amsterdam

December 7, 2016

The Champagne Club Amsterdam

For two long weekends in December 2016 the champagne club Amsterdam took over the breakfast club

the champagne club Amsterdam is an initiative of the five champagne brands at LVMH, Moët & Chandon, Krug, Ruinart, Veuve Clicquot and Dom Perignon, to bring a temporary champagne club to Amsterdam. The Breakfast Club was turned into a champagne club with a complete make-over and brand identity. To promote the club a 360 online campaign was created with a dedicated Facebook and Instagram page together with a website for the champagne club Amsterdam.


Max Verstappen for Esquire in Pepe Jeans

December 14, 2016

Not only is Max Verstappen the youngest race car driver, he's also the youngest model to be on the cover of Esquire Nederland.
Rightfully crowned 'Sportsman of the Year' by Esquire, Max takes a break from driving in a Formula 1 car on the set of the shoot in Pepe Jeans London.

UPR arrange the photoshoot for Esquire and a store visite from Max Verstappen to the Pepe Jeans store in Amsterdam. At the Kalverstraat store Max customized his personal jeans and had several interviews with national TV and online media.